Luxury Brand Identity Design

Ace of Scents London approached me with the goal of building a premium fragrance brand inspired by Dubai’s high-end perfume culture. They wanted an identity that felt luxurious, modern, and culturally aligned with the elegance of the Middle Eastern fragrance market.

Elegant Visual Direction

We developed a sophisticated design system built around a cream-and-gold palette, paired with a refined serif typeface to reinforce the brand’s upscale positioning. The Ace of Spades symbol was crafted as the signature mark — iconic, sharp, and instantly recognisable.

Timeless & Premium Aesthetic

The identity was designed to feel exclusive yet contemporary, ensuring it translated seamlessly across packaging, digital content, and social campaigns. The clean, minimal approach allowed the brand’s luxury tone to stand out without clutter or distraction.

Scalable Branding System

Beyond the logo, we created a flexible visual framework that works consistently across product packaging, website layouts, and marketing materials. This ensures the brand maintains its premium feel as new fragrance lines and collections are introduced.

Ongoing Collaboration

Following the identity rollout, we continued to refine visual elements and support packaging adaptations to maintain a cohesive, high-end appearance across all customer touchpoints. This ongoing partnership ensures Ace of Scents London continues to present itself as a modern luxury fragrance brand.