Premium Wellness Identity Design

Hasheen approached me with the goal of creating a premium wellness brand grounded in nature, tradition, and modern minimalism. They wanted an identity that felt luxurious yet organic—something spiritually rooted while still clean and contemporary across packaging, digital platforms, and promotional materials.

Nature-Inspired Visual Direction

The identity was built around a gold-beige palette symbolising purity, warmth, and natural richness. The circular logomark, inspired by roots, growth, and balance, reflects Hasheen’s core values: organic sourcing, grounded wellness, and holistic strength. Its geometric precision paired with subtle botanical influence creates a timeless blend of modern design and ancient herbal traditions.

Modern, Minimal & Versatile System

We designed a flexible visual system that feels premium but approachable, capable of expanding across products, social content, and future wellness lines. The refined minimalism reinforces trust while maintaining a natural, holistic tone that speaks to Hasheen’s mission.

Scalable Brand Framework

With a clean typographic system, warm neutral palette, and symbolic logomark, Hasheen now has a cohesive identity that can grow confidently across packaging, digital marketing, and wellness-focused brand storytelling.