Project Overview

This concept project reimagines MF Duel as a fully branded fight-week experience, built around a bold Miami aesthetic inspired by neon nightlife, retro palettes, and the city’s vibrant fight culture. The goal was to explore what a complete creative package for a major boxing event could look like—from headline visuals to full undercard assets.

Creative Scope

Over the course of two weeks, I developed a complete suite of promotional artwork, including:

• Full event poster

• Eight-fight undercard graphics

• Single-fighter spotlights

• Fight-week announcements

• Winner cards

• DAZN broadcast-style mockups

• Social layouts in both square & story formats

Each asset was designed to feel cohesive while still giving every fighter their own visual personality. The direction leaned heavily into Miami Vice blues, pinks, and purples, combined with textured halftones and cinematic lighting to elevate the energy of the card.

Design Direction

The aesthetic blends a retro Miami palette with modern combat-sports grit—balancing colour, texture, and dynamic fighter poses to make every matchup feel high-stakes. The typography and layout were built to sit naturally within the Misfits Boxing ecosystem while pushing the brand into a more stylized, creative space.

Mission

To showcase how a fully imagined creative identity can elevate an entire fight card—turning a concept matchup into a complete, hype-driven promotional experience.

Timeline

2 weeks — concept, design, refinement, and full asset suite.
View full project - https://www.behance.net/gallery/237706751/MF-Duel-Amir-Anderson-vs-Nico-Ali-Walsh