Brand Identity Design

Pinnacle approached me with a clear vision: develop a clean, modern agency identity rooted in simplicity, clarity, and a strong visual presence. They needed a logo system that felt premium yet approachable, with a distinct “P” logomark that could stand confidently across both digital and print touchpoints.

Minimal & Modern Visual System

We built a refined identity using a monochrome palette supported by soft beige neutrals and a sleek, contemporary typeface. The visual direction was intentionally minimal — professional without feeling corporate — to ensure the brand remained versatile, trustworthy, and instantly recognisable.

Strategic Brand Positioning

The new identity was designed to elevate Pinnacle’s presence across talent management, partnerships, and digital media. By defining a clean, cohesive aesthetic, we positioned the brand as modern, credible, and ready for long-term growth.

Scalable Design Framework

Beyond the logo, we created a flexible system that could adapt across platforms, from social content to printed collateral. This scalability ensures Pinnacle can expand its brand consistently as their agency evolves.

Ongoing Collaboration

Following the identity launch, we continued refining visual elements, reviewing applications, and ensuring the brand remained aligned with Pinnacle’s growing roster of talent and partnerships. This ongoing support has helped maintain a polished and cohesive brand experience across all touchpoints.